THE FRAMEWORK OF “USES AND GRATIFICATIONS APPROACH” THE TELEVISION VIEWING PURPOSE OF CHILDREN IN THE 3-6 AGE GROUP
Journal Title: Academic Research International - Year 2011, Vol 1, Issue 1
Abstract
Today’s children are living in environments where technological advancement is rapid and its usagewide-spread. This situation means new life styles for children. In information societies, for children to be able to reach the information that they need, form their own opinions based on this information andexpress them, constitutes their contribution to society. The most ubiquitous and effective masscommunication tool that has entered into our lives with technological advancement is television. Children in front of the television are living creatures who demonstrate the behaviors of seeking,selecting and organizing. In this context, what television brings to them is equally as important as whatthey bring to television.This study sets forth from the importance of the audience and its purpose is to discover the televisionconsumption of children in the 3-6 age group from the position of the uses and gratifications approach,and their perception and television usage. This study carries importance from the standpoint of learningreasons for television usage and the satisfactions that children gain by watching television in today’sworld, and providing information on the conscious consumption of television programs. In the samemanner, it will provide data on the development of the parents’ consciousness regarding broadcastedprograms that contribute most to the development of their children and on the regulation of thebroadcasts by the regulating bodies within pre-determined limits and under certain circumstances
Authors and Affiliations
Çiğdem CALAPKULU
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