The Impact of Acculturation on The Consumer Behaviour of The International Students In Turkey
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 9
Abstract
This article is mainly based on three huge concepts which present a kind of a related circle, every single element of it influences the rest: Whatever influences the culture would influence the consumer behaviour; hence influences it when attempting to re-establish his life in another country and so on in another culture. Along with this geographical movement comes the problem of adapting to the consumer environment in a new country. Consumer researchers have termed this adaptation process “consumer acculturation”1 . The immigrant‟s consumption behaviour and the changes in his habits in an unfamiliar culture were titled in terms of acculturation process.This work is based on three main concepts that are interdisciplinary by nature; culture, acculturation and consumer behaviour. Turkey during the last decades become one of the most shinning countries in the Middle East getting to the point to be one of the very important destinations to migration movements from the region and the other African countries. Considering these points and the huge numbers of migrants that turkey is hosting and receiving every year, this study aims to examinethe acculturation of a specific slay of this group‟ international students„ and the impact of it on their consumer behaviour.
Authors and Affiliations
Fadoua Ammar, Prof. Dr. Nurettin Parıltı
Keywords
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