The Impact of Belief, Attitude and Subjective Norm on OCOP Products Purchase Intention of Vietnamese Consumers
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2022, Vol 5, Issue 02
Abstract
We do research about the impact of belief, attitude and subjective norm on OCOP (one community one product) products purchase intention of Vietnamese consumers. OCOP (abbreviated in English as One commune one product). In Vietnamese sense, each commune (ward) has a product. More specifically, developing the form of organization of production and trading of traditional and advantageous products in rural areas. Through testing with the fixed effects model (FEM) and random effects model (REM), we found that belief, attitude and social influence have positive impacts on the products purchase intention. Specifically, belief has the greatest impact on OCOP purchase intention of Vietnamese consumers.
Authors and Affiliations
Phan Thi Thanh Hoa, Nguyen Le Kim Ngan, Nguyen Le Phuong Nga, Trinh Ngoc Anh, Nguyen Thi Thuy Linh,
Keywords
Related Articles
- EP ID EP705605
- DOI 10.47191/ijmra/v5-i2-44
- Views 82
- Downloads 0
The Counteraction of Corruption in Indonesia Based On the International Agreement (Extradition) Between Indonesia and Singapore
In early 2022, Indonesia signed an extradition agreement with Singapore. This extradition agreement with Singapore is crucial because Singapore has been one of the destinations for Indonesian fugitives, particularly in c...
Investigation into the Mental Health of Businesswomen in Afghanistan after August 2021
The shift of power to the Taliban had negatively affected the mental health of businesswomen due to the current restrictions on women. Therefore, this study aimed to evaluate the experience of mental health issues among...
Optimizing Psychological Wellbeing, by Lowering Parental Stress in Parents of Intellectually Disabled Children.
Intellectual disability is one of the most prevalent developmental disabilities of the children globally. As per the reports of the Disability Statistics in India 2017, which was updated from the census data of 2011, the...
Innovative Processes in the Field of Logistics of Uzbekistan
This article discusses the innovative processes in the field of logistics in Uzbekistan. In the Action Strategy for the Development of the Republic of Uzbekistan in 2017-2021, the logistics sector received the status of...
Formation of a Positive Image Through FIFA Policy in Qatar 2022 on Online News Media (Model Teun A Van Dijk)
This study aims to describe the text dimensions of Teun A Van Dijk's model in several online news texts such as (CNBC Indonesia) 5 Aturan Nonton Piala Dunia Qatar dari Alkohol sampai Busana, then online news from (14Komp...