THE IMPACT OF MARKETING ON ORNAMENTAL PLANT PRODUCTION BUSINESSES IN KOSOVO
Journal Title: International journal of ecosystems and ecology science (IJEES) - Year 2019, Vol 9, Issue 4
Abstract
From the research we can conclude that marketing of floriculture is very important but insufficient in Kosovar businesses. The flower market in Kosovo is still not cheap at all, but it has to be said that it has recently made great strides in this direction. In practice, there are cases when individuals and businesses are not widely dedicated after marketing to expand businesses, although almost everyone thinks marketing is very important in this regard, as through marketing, consumers are introduced to the types of flowers that can meet their demands and desires. In general, the factors that have a profound impact on the floricultural market are: marketing and dedication to flowers, improving the different types of flowers, vertical integration of farms and finding new revenue alternatives that would affect profit growth, which is the purpose of any business. The application of advanced marketing, market research, increased assortment, variety differentiation and promotion, is almost incomplete in floricultural businesses. Businesses should be organized to take concrete measures in defense of their interests in the framework of deepening partnership with the Government of the country, to have adequate participation in the country's policy-making institutions. From the results we conclude that 60% of the respondents stated that the information on the sale of flowers is taken from social networks. Kosovar ornamental plant makers devote marketing importance to 27% , respondents think that applying marketing in the flower business brings benefits up to 86%, in the expansion of the flower market the quality is very important factor 92% of respondents were declared.
Authors and Affiliations
Isuf Lushi1, Besnike Aliaj1
Keywords
Related Articles
- EP ID EP670400
- DOI 10.31407/ijees9418
- Views 109
- Downloads 0
COMPREHENSIVE ANALYSIS OF THE QUALITY OF WATER BODIES IN BAIKAL NATURAL TERRITORY
This research is concerned with the sanitary-ecological and hydro-chemical condition of Lake Baikal’s water and of surface and ground waters. The study revealed a tendency for changes in the chemical properties from the...
CHANGE OF HUMUS STATUS IN CASES OF INTENSIVE CULTIVATED SOIL
To obtain objective data on the changes in the humus status of agrogray soil under the influence of various methods of intensive agriculture, a long - term (1990-2014) field experiment was conducted in the conditions of...
INVESTIGATING THE DESTRUCTIVE EFFECTS OF COLD HUMORS ON BRAIN IN TRADITIONAL MEDICINE
From the perspective of modern medicine, brain diseases are not traceable since humors, from the viewpoint of Iranian medicine, are fluid substances that flow in proportional and balanced amounts in the body when it is i...
PRELIMINARY INFORMATION ABOUT THE ICHTHYOFAUNA SITUATION FROM THE CILIENI LAKE – BĂILEŞTI, DOLJ – ROMANIA
The purpose of this paper ist to present the actual situaţion of the ichthyofauna from the Cilieni Lake. I tis an alarm signal to the mode of how some protected areas are explorted distructively forom the piscicultural p...
THE EVALUATION OF THE ENERGY EFFICIENCY OF DAIRY FARMS WITH FREESTALL AND LOOSE HOUSES IN KONYA SUGAR INDUSTRY AND TRADE INC., TURKEY
Energy use is indispensable for sustainable agricultural production. Determination of energy use efficiency is pivotal for the productivity of dairy farms. In recent years, the Konya Region has the highest milk productio...