THE IMPACT OF MARKETING PERSONNEL’S JOB COMPETENCE FROM SERVICE INDUSTRY ON JOB WELL-BEING
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
This research mainly focuses on exploring the impact of marketing personnel’s job competence from service industry on their job well-being. The research objects are marketing personnel from four kinds of service industries in Beijing Shanghai and Guangzhou of China, including transportation industry, insurance industry, tourism industry and media industry. The research plans to adopt the method of non-probability convenient sampling and analyze data by statistical analysis tools like SPSS and AMOS, so as to conduct descriptive statistics, correlation analysis, factor analysis, and reliability and validity tests of the scale as well as hypothesis verification. Through empirical analysis, this research expects to enrich and replenish job well-being related studies and theoretical basis, while offering valuable practical experience and suggestions for employees from service industry.
Authors and Affiliations
Diao Yan-hua, Chen Chun-shuo
Keywords
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- EP ID EP412778
- DOI 10.26480/icemi.01.2017.101.102
- Views 72
- Downloads 0
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