The Implementation of the Theory of Planned Behavior (TPB) in the Use of Electric Motorbikes in Surabaya
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 12
Abstract
This research aims to examine the influence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention through Attitude Toward Use on Electric Motorbikes in Surabaya. The sampling technique used was non-probability sampling with purposive sampling technique. The sample used in this research was 170 respondents. With the specified criteria, namely respondents over 17 years of age, respondents who live in Surabaya and respondents who have an interest in using electric motorbikes. The calculation results in this study show that perceived usefulness has a positive effect on attitude toward use, perceived ease of use has a positive effect on attitude toward use, attitude toward use has a positive effect on behavioral intention, perceived usefulness has a positive effect on behavioral intention, perceived usefulness has no effect. positive influence on behavioral intention through attitude toward use, perceived ease of use has a positive effect on behavioral intention through attitude toward use. The suggestion from this research are that electric motorbikes can create innovation by improving the quality of comfort and safety so that consumers will be more interested in using them.
Authors and Affiliations
Ketut Okky Sofhia Dewi, Christina Esti Susanti
Keywords
Related Articles
- EP ID EP725877
- DOI 10.47191/ijsshr/v6-i12-98
- Views 71
- Downloads 0
Investigating Lexical Errors in Written and Spoken Productions among University Students of Business English
This study investigated the types and frequency of lexical errors made by university students of Business English in their writing and spoken production. The participants were 50 undergraduate students from a business sc...
Convergences of Convenience Among Youths and Survival Induction in The Trends of Nigerians Reality Tv Shows
This paper focuses on Reality TV Shows as a trending performance genre which has the capacity to unify the audience in space and idea, and also initiate financial reward to participants. The method of the research is qua...
The Existence of Li and Fa Legal Politics in Chinese Teachings
This study aims to examine the existence of Li and Fa in the legal system and legal politics that develops in China. This study employs a normative legal approach through a historical approach. The results of the study s...
Implementation of Community-Based Tourism in the Management of Sustainable Tourism Village in Huta Tinggi
Huta Tinggi Tourism Village is located in Pangulang District, Samosir District, North Sumatra. This study uses a descriptive-qualitative approach that employs a community-based research model that leverages community eng...
How the Lack of a Universal Definition of Childhood Neglect is Negatively Impacting U.S. Families
Social Judgment Theory can be a useful tool in understanding the ways in which judgment plays a role in how Child Protective Investigators determine if a child has been neglected. In most States, more children are remove...