The Importance of Marketing Research Practices on the Performance of Tanzanian Manufacturing SMEs.
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 05
Abstract
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally said to be behindhand in the execution of formal marketing research. This study, investigated the importance of marketing research practices on the performance of manufacturing SMEs in Dar es Salaam, Tanzania. Within quantitative method, an analyticalsurvey design was adopted and data was randomly collected from 200 SMEs using semi-structured questionnaire and analyzed using descriptive statistics, cross-tabulation, T-test, and regression analyses through SPSS software: 21
Authors and Affiliations
Dr. Upendo Brilliant Cornell Nyamanza
Keywords
Related Articles
- EP ID EP695064
- DOI https://doi.org/10.47191/jefms/v4-i5-25
- Views 152
- Downloads 0
Personal Income Tax and Provisions of Education and Road Infrastructures in Lagos State, Nigeria
Infrastructural provision has been the major point of concern to governments in all states of the federation in Nigeria. Government of Lagos State without exception has been facing serious challenges in provision of infr...
The Influence of Work Motivation and Work Discipline on Employee Performance in PT. Serat Persada, Maintenance Division, Mojokerto, East Java
Human resources are one of the crucial components within a company, with the company's objectives established on the basis of differing visions to achieve a common goal. Through this research, it becomes possible to asse...
Village Funds and Resilience in Rural Areas: Evidence from Indonesia Post-Covid Pandemic
This research strives to prove whether village funds can effectively increase resilience in rural areas in the post-pandemic period, especially in alleviating rural poverty. There are two objectives in this study, namely...
The Influence of Strategic Human Resources Competencies and Information Technology on Organizational Performance Mediated by Knowledge Management at the TNI Satkomlek in Support Commander of the Indonesian National Armed Forces
The purpose of this study was to examine the direct effect of Strategic Human Resources Competencies and Information Technology on Organizational Performance and the direct influence of Knowledge Management on Organizati...
Consumer’s Motivation toward Purchase Intention on Online Product with Mediating Effect of Trust in Brunei
This study proposes a conceptual framework for determining the influences of consumers’ motivation toward purchase intention on online product in Brunei. Nowadays, purchasing goods via internet is growing rapidly in the...