The Importance Of Store Environment To Customer Satisfaction And Customer Loyalty Of Family Restaurant In Indonesia
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 03
Abstract
The development of the food and beverage industry is still one of the drivers of the economy in Indonesia. The food and beverage industry sector contributed 2.03% in 2020 at which time all countries were affected by Covid-19. Despite the Covid-19 outbreak, this industrial sector is a sector that has the potential to continue to be stimulated because it also makes a significant contribution to the country's economy so that it can make the country survive and not cause a crisis impact for the Indonesian state. It can be said that Ayam bakar Primarasa and Resto also plays a role in developing the economy in Indonesia. This study aims to determine how the effect of service quality, social enjoyment, cleanness, aesthetics, cost, and customer satisfaction on customer loyalty. The expected benefit of this research is to increase knowledge in the field of management, especially how much influence customer satisfaction has so that it can increase customer loyalty which in turn will increase customers of Ayam Bakar Primarasa Restaurant in Surabaya. This research uses causal research. The method in this study used is a quantitative method with data processing using SPSS software. Data collection was carried out by distributing questionnaires with a total of 148 respondents with the characteristics of male and female respondents aged 18-60 years, who lived in Surabaya, had consumed food and drink at the Ayam Bakar Primarasa in Surabaya directly (dine in) at least twice in the past year, as well as buying and trying other seafood dishes other than the Ayam bakar Primarasa Restaurant in Surabaya in the last three months.
Authors and Affiliations
Nuri Purwanto, Ronald, Amelia
Keywords
Related Articles
- EP ID EP706997
- DOI 10.47191/jefms/v5-i3-32
- Views 129
- Downloads 0
The Contribution of Philosophy to Ethical Corporate Finance: Challenges and Perspectives
This article explores the synergy between philosophy, corporate finance, and corporate social responsibility (CSR), emphasizing the importance of interdisciplinarity in addressing the complex ethical, social, and environ...
Impact of Corporate Social Responsibilities on Organizational Commitment at Processing Enterprises in Viet Nam
The study aimed to evaluate the aspects of social responsibility to the organizational cohesion of employees of processing enterprises in Hau Giang province, Vietnam. Data is collected from 196 working employees. The met...
Growth of Islamic Fintech in Indonesia
Islamic fintech is the latest breakthrough in finance that combines finance and technology using Islamic principles. Opportunities in developing Islamic fintech in Indonesia are also very wide open considering the large...
Factors which Affecting the Disclosure of Carbon Emissions
This study aims to analyze the effect of corporate governance, capital expenditure, profitability, firm size and CSR on carbon emissions disclosure. This study collects secondary data which are reported in their Annual R...
The Relationship between Regional Autonomy and the Development of the Tourism Sector in Badung
The tourism sector is one of the development sectors that needs attention from all of us, especially from the Badung Regency government, in addition to other sectors. The tourism sector is important because in addition t...