THE INFLUENCE OF ASSORTMENT POLICY ON THE MARKETING ACTIVITY OF THE PHARMACEUTICAL CHAIN
Journal Title: Східна Європа: економіка, бізнес та управління - Year 2018, Vol 1, Issue 12
Abstract
This article analyzes the state of the Ukrainian pharmacy market, outlines its main development trends. The evaluation of the product mix of the MEDI-F pharmacy was conducted and recommendations for improving the marketing activities of the organization were grounded.
Authors and Affiliations
V. A. Yevtushenko, M. M. Kudinova, Y. S. Lysenko
Keywords
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- EP ID EP663840
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