The Influence of Augmented Reality on Purchase Intentions through Consumers of Madame Gie Products
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 02
Abstract
Beauty products are needed by every individual, with various types of products offered, including quality, price, brand, and packaging. Therefore, the Purchase intentions of beauty products are very diverse. Madame Gie is one of the beauty product brands that has plunged into the use of Augmented Reality to make it easier for consumers to choose product variances. This study aims to determine and analyze the effect of Augmented Reality experiences on the purchase intention of Madame Gie products in Bandung, with Consumers’ Control as an intervening variable. This study uses a quantitative approach with a questionnaire through Google Form of 385 samples and analyzed by the Smart-PLS statistical program based on this research, the AR experience positively influences consumer Purchase Intention toward Madame Gie products. Consumer’s Control also plays a crucial role in the relationship between AR experience and Purchase Intention. Therefore, companies need to consider the importance of giving control to consumers in AR technology usage to maximize its impact on consumer purchase intention and enhance the performance of their beauty product marketing.
Authors and Affiliations
Debora Dwi Rahayu Nugroho, Mochammad Yudha Febrianta,
Keywords
Related Articles
- EP ID EP730948
- DOI 10.47191/ijcsrr/V7-i2-38
- Views 50
- Downloads 0
Scenario Planning Analysis for Commercial Housing Developer Company (Case Study: PT. TRIFECTA ADI PERKASA)
Indonesia’s Law no.1 (2011) necessitates the provision of affordable housing by the government, implicating both public and private sectors. Intermediate commercial housing enterprise, PT Trifecta Adi Perkasa, navigates...
Negative Effects of Business-Driven Influence and Sequences in Vocational Education
Under the plausible pretext that vocational education should serve local businesses, certain negative effects are observed over time, especially where business has an extremely powerful influence on it. Problems detected...
Semiotic Functions of Indexicality
By exploring how indexical signals interact with other semiotic components, as well as how social context affects their interpretation, this study fills a research gap and examines the complex function that these signs p...
Modeling Contaminant Transport from a Red Mud Pond – A Case Study from South India
The present study focused on impact assessment of redmud pond on groundwater using numerical groundwater flow and contaminant transport modeling using pertinent data including water quality and 2D electrical resistivity...
Management of Pregnancy, Labour and Neonatal Care with Homoeopathic Remedies
In the current era ,Though the modern medical intervention in gestational period & labour reduce the maternal mortality rate to a greater extend , There prevails emerging issue of increasing c- section in deliveries, Th...