The Influence of E-Service Quality and E-WOM on Customer Satisfaction of Shopee Users (Study on Business Administration Students at Bali State Polytechnic)
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 08
Abstract
This study aims to determine the extent of the influence of e-service quality and e-WOM on customer satisfaction with the Shopee application. The population in this study is 92 students from the Business Administration Department at Bali State Polytechnic who use the Shopee application for shopping, especially for fashion items, with an unknown total number of users. The method used in this research is quantitative, with a Total Sampling technique. Hypothesis testing in this study employs statistical model analysis consisting of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, T-tests, F-tests, and R² determination coefficients using SPSS22 software. The results show that there is an influence between the independent variables, namely e-service quality and e-WOM, on the dependent variable, customer satisfaction.
Authors and Affiliations
I Dewa Ayu Berlina Prabaswari, I Ketut Santra, Made Widiantara
Keywords
Related Articles
- EP ID EP742831
- DOI 10.47191/ijsshr/v7-i08-33
- Views 87
- Downloads 0
Digital Echoes: Empowering Crisis Management and Urban Resilience Strategies with Real-Time Social Media Insights
This paper proposes an innovative approach for decision-makers, introducing a web application that employs a microservices architecture to analyze data gathered from social networks. In the context of smart cities, citiz...
Islamic Financial Development between the Volatility of Inflation and the Revival of Economic Growth in the MENA Region
The objective of this article is to study, firsty the direct and indirect effects of Islamic financial development on the variables of economic growth while highlighting the inflastionist situation during the period 2009...
Analysis of Relationship between Religion and Vietnamese Culture Today and Prediction of Some Religious Security Trends in the Coming Time
Religion is a part of the spiritual life of society, a superstructure phenomenon moving and changing strongly at all times along with the socio-economic development of any country. In recent times, the religion in Vietna...
Analysis of Viral Marketing Impact on Perceived Value through Trust as a Mediator in Satwa Sehat Laboratory Services
This study aims to analyze the impact of viral marketing on perceived value through trust as a mediator in the context of animal health laboratory services. With significant growth in the animal health sector, particular...
Gender-Based Violence: A Case Study in Samar, Philippines
Violence against women appear to be one of the country’s pervasive problems. According to the 2017 National Demographic and Health Survey conducted by the Philippine Statistics Authority, one in every four Filipino women...