The Influence of Event Performance Quality on Attendees’ Satisfaction
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
This paper attempts to study relationship between quality of event performance and attendees’ satisfaction. A total of 250 attendees served as a sample of this study using the convenience sampling method. Pearson correlation was used to analyze the simple relationships between the dimensions of event performance and satisfaction. The results show that there is a significant relationship between event performance and attendees satisfaction. Regression analysis was used to identify which dimension influence the satisfaction. Based on the findings, it was found that all three dimensions of event performance significantly influence the satisfaction. This finding therefore will help event organizers in improving the quality and performance in event industry.
Authors and Affiliations
Nurakmal Ramli, Nor Farhana Ahmad Januri, Wan Soraya Wan Abdul Ghani
Keywords
Related Articles
- EP ID EP564308
- DOI 10.6007/IJARBSS/v8-i7/4394
- Views 92
- Downloads 0
Challenges in Recruiting Specialized Internal Auditors: Case Study Evidence of Islamic Financial Institution in Malaysia
The internal audit function within an organization is no longer confined to the conventional compliance or operational audit. Specialized internal audit has emerged with the rise of certain service sectors including the...
Nurturing Moral Values in Primary School
This study aims to explore the nurturing of the moral values in primary schools. Specifically, this study examines the aspiration of value education in Malaysia, teachers’ methods of teaching in values and how the pupils...
Stylistic Analysis of Election Banners of Ruling and Opposition Parties in 2016 Sarawak State Election
This paper presents a stylistic analysis of election banners put up by the ruling and opposition parties during the 2016 state election campaign in Sarawak, Malaysia. The specific aspects analysed were the graphetic, typ...
Sexuality and Sources of Information: A Study of Unwed Teenage Mother’s in Women’s Shelter in Malaysia
The issue of unmarried teen pregnancies is often calls the subject of attention of various parties. Statistics from the relevant authorities namely the Welfare Department of Malaysia and those of the National Registry De...
CSFs for Total Quality Management (TQM) in Service Organizations: Review
Service organization has lagged behind the industrial organization and manufactures to improve their quality service with implementing quality management system such as TQM. Methods, rules and regulation for TQM implemen...