The Influence of Mental Accounting on the Performance of Micro, Small and Medium Enterprises with Growth Mindset as an Intervening Variable
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 07
Abstract
This research was conducted to examine the influence of Accounting Mentality on MSME Performance with growth mindset as an intervening variable. This research uses primary data by distributing questionnaires to micro, small and medium business owners in the Jakarta area. Sampling of 250 respondents was carried out using the purposive sampling method. This research uses a data analysis method, namely Partial Least Square (PLS)-SEM using a data analysis tool, namely SmartPLS 3.0. Research data was analyzed with a structural equation system using SmartPLS.3.2.9 software. The results of this research are that mental accounting does not have a significant influence on micro business performance. Mental accounting has a significant influence on growth mindset. Growth mindset has a significant influence on micro business performance. Growth mindset can be an intervening variable in the relationship between mental accounting and micro business performance.
Authors and Affiliations
I Gede Adiputra, Nur Ainun Bangun, Robert, Silvilya Theresa
Keywords
Related Articles
- EP ID EP741460
- DOI 10.47191/ijsshr/v7-i07-122
- Views 99
- Downloads 0
Development of New Slat Beach Tourism, Bantan District, Bengkalis Regency, Riau Province
This study aims to (1) find out how the role of the community and local government in developing Selat Baru Beach; (2) Analyzing the income generated from New Straits Coast tourism; (3) Analyzing the benefits of economic...
“The influence of Plato and Aristotle on Leo Strauss”
The article deals with the influence of Plato and Aristotle on the philosophical work and thought of Leo Strauss. Significant issues are approached, which are directly related to the Platonic and Aristotelian views of po...
Campaigning in the Age of AI: Ethical Dilemmas and Practical Solutions for The UK and US
The increasing integration of Artificial Intelligence (AI) in political campaigns has introduced significant advancements in voter engagement and campaign strategies, particularly in the United Kingdom and the United Sta...
The Silhouette of the African Woman and Gender Relation in Patriarchal Communities as Displayed through Carol Ann Duffy’s “Frau Freud”
This paper purports to decipher Carol Ann Duffy’s view of the role of women in the patriarchal community and gender relation in her celebrated poem “Frau Freud”. It is Duffy’s craftsmanship of women’s voice and a nuanced...
The Impact of Erdoğan's Victory on Türkiye-India Bilateral Relations: An Analysis
The aim of this study is to analyse the possible consequences of Recep Tayyip Erdoğan's 2023 electoral success in Turkey on the bilateral relations between Türkiye and India. Since 2003, Erdoğan has been an influential f...