The Influence of Product Quality, Promotion, Trust, Convenience and Price on Purchasing Decisions with Brand Image as an Intervening Variable
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 07
Abstract
Today's advanced age has the potential to change people's lives. Throughout these modern times, several technical developments have taken place, among which are software and data innovations. E-commerce has become a part of the potential market as the number of online consumers increases over time. The growth of online stores in Indonesia through social networking sites seems to be very rapid and has been widely recognized by the public. The findings of Shopee's analysis further show that most of Shopee's customers are young people. According to the Mark Plus study, several elements encourage teenagers to favor internet purchases, including many promotions, low prices, a variety of consumer-related products, faster delivery service, and also various alternative courier companies. This study uses quantitative research methods by conducting observation of the influence of several existing variables. It can be stated that variables X and Y have an influence of 70.1% on variable Z based on the R Square (R2) value of 0.701. Then, 29.9% is influenced by other factors not examined in this study. The E1 value can be calculated using the formula e1 \sqrt (1-0.701) 0.5468. The t test results show that H1, H2, H8, H11 are rejected because of the Sig value. 0,05. The t test results show that H3 is rejected because the Sig value is 0.05. 4. The t test results show H4, H5, H7, H9, H10, and 12 are accepted because of the Sig value. 0,05. 6. The F test results show H6 and H13 are accepted because of the Sig value. 0,05.
Authors and Affiliations
Golan Hasan , Alif Via Indira Rinaldo 20410922,
Keywords
Related Articles
- EP ID EP740686
- DOI 10.47191/jefms/v7-i7-50
- Views 42
- Downloads 0
Forensic Accounting Techniques and Attainment of Results in Federal Government Parastatals in Nigeria
Economic and financial fraud instances have risen over the past few years. However, fraud is a dynamic phenomenon, and new ways to defraud people, businesses, even government and the environment as a whole, appear every...
Development of Agricultural Infrastructure and Material Logistics Support of Farms
The article discusses the prospects for the development of entrepreneurship in agriculture in our country, sustainable economic development of farms, which are its main and leading link.
The Role of Family Planning (KB) Programs and Family Financial Management to Support Demographic Bonuses in West Java Province EcceS: Economics Social and Development Studies
The Role Of Family Planning (Kb) Programs And Family Financial Management To Support Demographic Bonuses In West Java Province Robert Maltus said that population growth is much faster than the growth of natural resources...
The Influence of Convenience, Benefits, Security and Trust on the Interest in Using Financial Technology in OVO Applications as a Digital Payment
This study aims to obtain data and find out the influence of convenience, benefits, security and trust on the interest in using financial technology in OVO applications as a digital payment study in the case of accountin...
Relationship between Organizational Citizenship Behavior (OCB) and Customer Satisfaction
Organizational citizenship behavior (OCB) refers to a set of voluntary and optional behaviors that are not considered the person’s obligation; however, they are adopted by the person, and they can improve the organizatio...