THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
Journal Title: Revista Romana de Geografie Politica - Year 2016, Vol 18, Issue 2
Abstract
In an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures. The culture is therefore one of the key aspects to consider in the internationalization strategies. In fact, if cultural difference is well-managed can lead to innovative business practices and sustainable sources of competitive advantage in the opposite case the failure of the operation with the entire business consequences. In the light of contemporary social events, economic and political, the study of Islamic cultural variable for entry of Italian companies in the countries of the southern Mediterranean is a necessary condition to avoid the bankruptcy of any type of commercial operation and the more of the operations direct investment on site.
Authors and Affiliations
FERRARA Graziella
Keywords
Related Articles
- EP ID EP184240
- DOI -
- Views 238
- Downloads 0
GEOGRAPHICAL DELOCALIZATION OF ITALIAN FIRMS IN AFRICA
Political and commercial relations between Italy and North Africa lead us to investigate main geographical, social and cultural interactions. Theempirical analysis of Robbiki Leather Cityallows us to overcome the officia...
EUROSCEPTISIM, AN INCREASING PHENOMENON AMONG THE MEMBER STATES. ROAD TO BREXIT
In the context of a “shaking Europe”, the Eurosceptic voice sounds more loudly than ever. Known as a highly Eurosceptic member, the United Kingdom, through the lens of the rising political power of the UK Independence Pa...
URBAN REGENERATION THROUGH CULTURE
Cultural urban regeneration, is it myth or reality? The information below, aims to analyze the trend of urban regeneration through culture and if it can be used in the case of cities in Romania.First, the theoretical asp...
THE CITY IN ITS STRUGGLE AGAINST URBAN SHOCKS OR THE ROAD TOWARDS THE RESILIENT CITY
The challenges Europe faces nowadays greatly affect cities as well. Globalization, climate changes, migration, demographic decline and energetic security are true shocks for urban centers. These shocks offer cities some...
GEOGRAPHICAL ASPECTS OF SPACE-TIME EVOLUTION OF INDEPENDENT STATES
This study aims to analyze the space-time evolution of independent states as a support for the assertion of regionalization as an integral part of the larger phenomenon called globalization. In this context, the results...