THE INTRA-ORGANIZATIONAL MARKETING IS THE BASIS FOR COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The purpose of this article is to define methods to determine the strategy of marketing research of the labor market for graduates. The article discusses the internal marketing of the University, factors of internal marketing, the relationship of educational services market and labour market, provides a model of differential factors of marketing environment the transformation of the educational services market and labor market. The article discusses two types of models related to the preparation of young specialists and their employment in the labour market, as well as guidelines for their implementation. Having examined the conditions of execution by education authorities of their duties in accordance with the objectives of the strategic marketing. We used the methods of mathematical analysis and expertise.
Authors and Affiliations
Irina Ershova, Valeria Buvina, Elena Okunkova
Keywords
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- EP ID EP316835
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