The Level of Sustainability to Operate a Franchised Food Outlet in South Africa: A Fast Food Industry Case
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 01
Abstract
This study aimed to determine the sustainability of operate a franchise in the fast-food industry and operating an outlet of a particular brand. It will also close the literature gap by empirically investigating the influence of various factors on the growth of franchised fast-food outlets and the sustainability of the business operating model. The study used a sequential explan-atory mixed method design. The main finding of the study was that level of success of SMEs in operating a franchised food outlet in South Africa is generally low and operating a franchised food outlet in South Africa is not a guarantee that the business will have a sustainable competitive advantage.
Authors and Affiliations
Mtsweni L, Serumaga-Zake P, Bluemeyer A, Maharaj P
Keywords
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- EP ID EP729888
- DOI 10.47191/jefms/v7-i1-47
- Views 54
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