The Management Success Model in the Operations of Small and Medium Enterprises in Chiang Mai Province
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 3
Abstract
This research is objected to study the management success model in the operations of small and medium enterprises in Chiang Mai province. This is the mixed research with 347 samples. The research tools are questionnaires, the in-depth interview, the descriptive research, and the structural equation modeling (SEM) It was found that the relationship of Entrepreneurship (ENT), Strategy 7S’s Model (STR) and Balanced Score Card (BLA) to the management success model relied on the empirical data from the evaluation as = 17.086, df = 11, /df = 1.553, GFI = 0.988, CFI = 0.796, RMSEA = 0.040, NFI = 0.989. The management success model consisted of ENT in the leadership to design the entrepreneur strategy for strategic management, structure, system and shared value together BSC for the internal process, and learning and development.
Authors and Affiliations
Jermkhuan Ratchusanti, Kamolthip Khamjai
Keywords
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