The marketing mix at the market of health protection
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2015, Vol 2, Issue 71
Abstract
Today, the value of marketing and necessity of application of his tool in branch of health protection is groving. Aims and Objectives: is deal with the expose essence of concept of medical service from point of marketing; forme basic features and requirements to it and forme the marketing mix. In the article analysed the constituents of marketing complex for the market of health protection and is grounded their value in providing of the effective functioning of establishment. Showed the role of every element and especially widely considered instruments of promotion in branch of health protection. On the basis of the conducted analysis, in the article for the first time formed model of marketing mix in branch of health protection, that consists of such elements: Product, Price, Place, Promotion, Personnel, Service, Privacy, Customer Service, Security. It is proved that correct application of instruments of marketing mix will be instrumental in the improvement of results of activity in branch or separate medical establishments and allows to extend them resource potential.
Authors and Affiliations
Anastasia Serzhuk
Keywords
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