The Nutri-Score – A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior
Journal Title: International Journal of Applied Research in Management and Economics - Year 2023, Vol 6, Issue 3
Abstract
Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the Nutri-Score, the nudging principle is used to provide consumers with additional nutritional labelling and to encourage the purchase of healthier foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs, i.e., the food industry, in the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to demographic factors. For this purpose, an online survey was conducted with 294 participants leading to a total number of up to 3,528 observations regarding their purchase intention of selected products. A logistic regression analysis showed that the purchasing behaviour changed with the insertion of the Nutri-Score per se and with subjects avoiding negatively rated products and preferring positively rated ones. It was further shown that these effects persist regardless of participants’ demographics.
Authors and Affiliations
Yvette Skretkowicz, Jens K. Perret
Keywords
Related Articles
- EP ID EP745401
- DOI https://doi.org/10.33422/ijarme.v6i3.1144
- Views 44
- Downloads 0
The Impact of Relational and Functional Customer-Centered of Sales Force on The Success of New Product Development
The purpose of this study is to investigate the impact of functional and relational customer-centered on the success of the product development process in pharmaceutical companies in Tehran province. Research hypotheses...
Islamic Trade Financing and Poverty Mitigation: An Econometric Estimation Informing Islamic Development Bank Member Countries Considering Their Entrepreneurial Ecosystems
This paper is an analysis of the empirical effect of entrepreneurial ecosystems on the relationship between Islamic Trade financing (TF) and poverty trends in the context of Islamic Development Bank (IsDB) member countri...
Matrix Hard - The Impact of Technological, Economic and Social Indicators on Productivity and Competitiveness
The objective of this research is to demonstrate the impact of technological, economic and social indicators on productivity and competitiveness through the HARD Matrix method, proposed by the European Commission. The le...
Evaluation of the Financial Performance of Tourism Companies Traded in BIST via a Hybrid MCDM Model
Tourism, the smokeless industry, has increasing importance in the development of countries because it creates added-value and employment. In Turkey, one of the World's most visited countries, the importance of this secto...
The Effect of Stakeholder’s Pressure on Firm Performance and the Moderating Role of Perceived Economic Crisis
The stakeholder pressure is one of the institutional pressures, in this regard, organizations have their internal characteristics to match the expectations of key stakeholders in the environment. In the present study, th...