THE PEDAGOGICAL PROBLEM OF FORMING THE MARKETING CULTURE OF FUTURE SPECIALISTS IN THE HOTEL AND CATERING INDUSTRY AND WAYS TO SOLVE IT
Journal Title: Збірник наукових праць «Педагогічні науки» - Year 2016, Vol 74, Issue 2
Abstract
This article focuses on identifying the place of marketing culture in the structure of professionally important qualities of the personality of a specialist in the hotel and catering industry; analysis of various approaches to uncovering the essence of marketing culture of a specialist; provision of a rationale for the model of formation process of marketing culture of future specialists in the sphere of service sector in higher educational establishments. Moreover, the interconnection of structural components of marketing culture of a future manager in the sphere of service sector and criteria for its assessment are justified.
Authors and Affiliations
О. В Коваленко
Keywords
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