The power of quality in product management of cosmetics. The case of ,halal’ beauty products
Journal Title: Globalization, the State and the Individual - Year 2017, Vol 3, Issue 15
Abstract
The article presents the role of quality in cosmetics production and quality impact on the consumer choice, including the example of ‘halal’ cosmetics. The author describes the meaning of ‘halal’ in cosmetics production as well as the most important factors of buying decisions of beauty products for Muslim women. The examples of Polish cosmetics which can be appropriate for Muslim women according to Islamic rules show the potential of the ‘halal’ products market for variable produ- cers, regardless the geographic distance or different culture. Moreover, the author pre-sents the examples of international marke¬ting tools suitable to reach Muslim cosmetics market and establish strong well-known brand in it.
Authors and Affiliations
Bogna Gudowska
Keywords
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