THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS
Journal Title: Revista Tinerilor Economisti - Year 2007, Vol 1, Issue 8
Abstract
More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.
Authors and Affiliations
Alina Catanet, Radu Catalina
Keywords
Related Articles
- EP ID EP107750
- DOI -
- Views 104
- Downloads 0
AN ASSESSMENT OF THE CROP WATER DEMAND AND IRRIGATION WATER SUPPLY AT<br /> PABBI MINOR OF WARSAK GRAVITY CANAL
The research study was conducted on irrigation water supply and demand at Pabbi minor of Warsak gravity canal from June to August 1998. Objectives of the research were to assess the actual supply of irrigation water,...
DEVELOPMENT DIRECTIONS OF SERVICES AND PRODUCTS IN INSURANCES
In the new context of globalization, it is apparent the growth of insurances industry. The insurance world is continuously changing. New insurance types come into sight, while the old ones are constantly revised. Most...
THE FINANCIAL-ACCOUNTING SPECIALISTS’ ADAPTATION TO THE MANAGEMENT<br /> REQUIREMENTS
The financial-accounting specialists are permanently faced with high expectations and exigencies related to their knowledge and abilities. The permanent development of life-long professional competence and learning pr...
ERP AND E-BUSINESS
The Internet has revolutionized twenty-first century business. Organizations today can communicate with customers, suppliers, and sellers at e-speed with the click of a mouse. Yet, with all of the excitement about the...
THE INFLUENCE OF THE FOREIGN DIRECT INVESTMENT UPON THE FOREIGN TRADE
The increase of the foreign direct investments’ volume intercepted by a country determines the increase of the trade balance deficit, due to the imports of technology and of know-how realized by the multinationals’ su...