THE REVEALING CASE OF CULTURAL CREATIVES AS TRANSMODERN TOURISTS IN SOWETO, SOUTH AFRICA
Journal Title: GeoJournal of Tourism and Geosites - Year 2019, Vol 26, Issue 3
Abstract
This article investigates the phenomenon of transmodern tourism in Soweto as it statistically tests the theoretical assumption that Cultural Creatives are a clearly identifiable group of transmodern tourist in general tourists population. The results of ANOVA confirmed a group difference between Cultural Creatives and general tourists, leading to a major finding that Cultural Creatives presence in Soweto (54.8%) is two-times (26.1%) more than the value predicted by the literature. In addition, Walking around the township is identified as Cultural Creatives’ most authentic experience which further validates the recommendation for development of an innovative range of immersive and authentic experiences in Soweto that conforms to Cultural Creative’s transmodern value system.
Authors and Affiliations
Sandile L. MKHIZE, Milena IVANOVIC
Keywords
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- EP ID EP672755
- DOI 10.30892/gtg.26324-412
- Views 97
- Downloads 0
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