The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn
Journal Title: Journal of Marketing and Consumer Behaviour in Emerging Markets - Year 2015, Vol 2, Issue 2
Abstract
This paper is a review of a book about employer branding written by Peter Kuhn. The comments and suggestions concerning its content are based on the literature available in English, German and Polish. Employer branding is very often analysed from the business point of view, but not so often from the linguistic one. The possible research fi elds are mentioned.
Authors and Affiliations
Anna Jędrzejczyk
Keywords
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