The Role of Attitude in Mediating the Influence of Perceived Usefulness on Intention to Use Nagari Mobile Banking
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 05
Abstract
The growth of the banking industry is increasing rapidly, this has resulted in increasingly intense competition between these banks. One of them is using mobile banking services. This Mobile Banking service is to answer the needs of society in the digital era to carry out a number of financial transactions for customers who want convenience. Where the use of technology in banking refers to the theory of technology acceptance model (Technology Acceptance Model or TAM) which is a model of acceptance of information technology systems that will be used by customers in the form of using mobile banking applications. This study aims to determine the role of attitude in mediating the effect of perceived usefulness on intention to use Nagari Mobile Banking (Case Study on Customers of Bank Nagari Main Branch). The population is all customers using Nagari Mobile Banking banking services at Bank Nagari Main Branch with a total sample of 100 people. The sampling technique used purposive sampling method. Data analysis using SEM-Partial Least Square (PLS). The results of the research are as follows, perceived usefulness has a positive and significant effect on customer attitudes in using Nagari Mobile Banking, perceived usefulness has a positive and significant effect on intention to use Nagari Mobile Banking, customer attitude has a significa nt positive effect on intention to use Nagari Mobile Banking, and Perceived usefulness has a significant positive effect on the intention to use Nagari Mobile Banking which is mediated by the customer's attitude.
Authors and Affiliations
Yofina Mulyati, Alvin Alfian, Asnimar
Keywords
Related Articles
- EP ID EP727028
- DOI 10.47191/jefms/v6-i5-02
- Views 51
- Downloads 0
Green Entrepreneurial Orientation, and Environmental Performance in Family SMES Examining the Moderating Role of Perceived CSR and GI
This study aims to investigate the effects of green entrepreneurial orientation (GEO) on the environmental performance of small and medium-sized enterprises (SMEs). Building onSocial Capital Theory (SCT), emphasizing cor...
Analysis of the Influence of Service Quality and Perceived Risk Based on Type of Consumer on Consumer Satisfaction and its Impact on Repurchase Intentions of Kebomas NPK Fertilizer After Centralization at PT Petrokimia Gresik
Optimization of all resources owned into an integrated whole, is the goal for cost efficiency in the company's operational processes. Centralization is an integration effort initiated to produce optimal shipping costs, o...
The Impact of COVID-19 Pandemic on the Economic Situation in the Hashemite Kingdom of Jordan
The corona virus pandemic has caused a global health emergency and a major economic crisis, and governments facing this threat find themselves in uncharted territory, or in a state of uncertainty about the future. At the...
Analysis of Determinants of Working Capital Credit Growth at Bank Persero in Indonesia
The purpose of this study is to analyze the effect of Third Party Funds (DPK), Non-Performing Loans (NPL), inflation, and BI Rate on the growth of working capital loans at Bank Persero in Indonesia. The analysis was cond...
The Effect of Erp Effectiveness on the Accounting Information Quality with Personal Competence as Moderating Variabel on Pt. Aneka Gas Industri Tbk
This study aims to examine and analyze the effect of Production Planning and Sales & Distribution variables on The Accounting Information Quality moderated by personal competence at PT Aneka Gas Industri Tbk Wil I North...