The Role of CPV as a Mediation of Factors That Influence Repurchase Intention in Outdoor Products
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2024, Vol 7, Issue 05
Abstract
Consumers have an interest in repurchasing a product due to several factors, namely brand image, quality, price and the balance between the benefits obtained and the sacrifices made (Customer Perceived Value). This research aims to test the influence of brand image, quality, and price on repurchase interest in Merapi Mountain outdoor products, and to test the influence of brand image, quality, and price on repurchase intention with customer perceived value (CPV) as an intervening variable for outdoor products Merapi Mountain. The variable measurement scale used is a Likert scale with a score rating (1-5) and a sample of 122. Data processing in this research uses smartPLS (Partial Least Square) software with outer model and inner model measurement models. The results of this research show that brand image and quality have a positive and significant effect on repurchase intention. Price has an insignificant positive effect on repurchase interest. Brand image, quality, and price have a positive influence on repurchase intention with CPV as an intervening variable.
Authors and Affiliations
Desi Tri Nilasari , Tri Kartika Pertiwi ,Hesty Prima Rini
Keywords
Related Articles
- EP ID EP735838
- DOI 10.47191/ijmra/v7-i05-48
- Views 32
- Downloads 0
IUD Displacement with Both Arms Deeply Embedded into Myometrial Tissue: Case Report
Background: Intrauterine device (IUD) is one of the most commonly used long-acting reversible contraceptives (LARCs) method worldwide. IUD may pose some disadvantages regarding its use and may cause unwanted events. IUD...
Implementation of Stad and Jigsaw Type Cooperative Learning Models in Science Learning at Lower Class Islamic Elementary School
In general, science subjects in the lower grades (grades 1 to 3) are not in curriculum 13, but in fact, science subject matter is always present in every learning theme. At the age of grades 1 to 3 children begin to inte...
The Argument Structure of Intransitive Verbs in Toba Batak Language Aek Kanopan Dialect: A Grammatical Typology Analysis
The aim of the research is to describe the argument structure of intransitive verbs in Toba Batak language (TBL) Aek Kanopan dialect based on grammatical typology analysis. Data collections are gathered by applying conve...
Development of an Integrated Public Policy Model for Combating Marine Pollution
Marine pollution poses a significant threat to global ecosystems, necessitating the development of comprehensive public policy models to address its multifaceted challenges. This study aims to unravel the tapestry of mar...
4th Industrial Revolution: Skills Sets for Employability of Business Graduates in Bangladesh
This paper aims to find out whether the current business graduates of Bangladesh are ready to perform in the new era of Industry 4.0 by unearthing the lacking of their skill sets. Industry 4.0 will bring new implementati...