The Role of Finance Literacy Moderation on the Influence of Lifestyle and Financial Technology on the Consumption Behavior of the Millennial Generation in the City of Denpasar, Bali-Indonesia
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 09
Abstract
The millennial generation is currently facing various challenges including limited financial resources and the rising cost of living. Therefore, knowledge in personal financial management is needed to help them make the right financial decisions. The character of the millennial generation who is impulsive in shopping and has poor financial planning must immediately be given a solution for consumptive behavior that occurs because of excessive consumption intentions. This research aims to analyze the moderating role of financial literacy on the influence of lifestyle and financial technology on the consumptive behavior of the millennial generation in Denpasar. Data were collected through a questionnaire instrument (Likert Scale) which had been tested for validity and reliability. While the sample is determined as many as 95 people with incidental sampling technique. Furthermore, the collected data were analyzed using the SEM-PLS analysis technique. The result of the research is that lifestyle and the use of financial technology directly have a positive and significant impact on the consumptive behavior of the millennial generation in Denpasar City. Second, financial literacy directly has a positive and insignificant effect on the consumptive behavior of students. This positive coefficient value indicates the opposite direction, meaning that the better the increase in financial literacy of the millennial generation, the more consumptive behavior will increase. Third, there is a positive and significant influence on the interaction of financial literacy with lifestyle and the interaction of financial literacy with the use of lifestyle technology on consumptive behavior
Authors and Affiliations
Dewa Ayu Putu Niti Widari, Ita Sylvia Azita Azis Anak Agung Media Martadiani
Keywords
Related Articles
- EP ID EP720401
- DOI 10.47191/jefms/v5-i9-16
- Views 68
- Downloads 0
The Effect of Participatory Leadership Style and Work Motivation on Employee Performance through Job Satisfaction at the Malang City District Office
This study has at least four aims to carry out. Such as describing participatory leadership style, work motivation, employee job satisfaction, and employee performance. Also, analyze the effect of participatory leadershi...
Balancing Funds, Investment, Length of Schooling, Unemployment Rate and Income Inequality in Indonesia
The goal of a country's economic development is an equal distribution of income. This study aimed to analyze the direct and indirect effects of balancing funds, domestic investment (PMDN), foreign investment (PMLN), the...
SME Working Capital Strategy to Increase Profitability During The Covid-19 Pandemic
The Covid-19 pandemic has an impact not only on the manufacturing sector but also on the SME sector. One way that is done by SMEs is to strengthen financial strategies to maintain the continuity of SME businesses. This s...
Improving the Methods of Assessing the Socio-Economic Potential of the Regions of the Republic of Uzbekistan on the Basis of Intellectual Mathematical Models
The article examines the investment potential of the territories of the Republic of Uzbekistan and the issues and investment distribution problems in them. Also, in the article predictions were made using programs of mat...
Green Marketing, Green Price and the Effect to Green Purchase Behavior in Young Consumers
Environmental sustainability is essential for maintaining the quality of life and climate. Along with the modernization of the times and the increasingly massive free radicals, green marketing needs to be implemented to...