BUILDING CONFIDENCE IN THE E-COMMERCE

Today building confidence in e-commerce is the main problem for many entrepreneurs. In order to build trust in e-commerce is primarily the belief of customers to make purchases, increasing their loyalty and increase cust...

A STUDENT AS A KEY STAKEHOLDER OF A HIGHER EDUCATION INSTITUTION IN THE CONTEXT OF TWO-WAY ONLINE COMMUNICATION

With the development of information and communication technologies and the economic and social transformation, the needs and expectations of the student community are also changing. The development of new media makes tha...

Participation of the manager in the management of the company in the gastronomic market

The purpose of this paper is to present the role of modern managers in the process of effective management of the gastronomy business. The study is a theoretical and empirical one. The starting point in the author’s refl...

Innovation culture as the basis for innovative environment of the enterprise

The purpose of the article is to clarify the essence, content, structure and components of the innovation culture of the enterprise, the development of an approach to the diagnosis of its condition. A comparative, system...

ANTECEDENTS OF AFFECTIVE COMMITMENT