THE ROLE OF MARKETING POLICY IN ENSURING THE STABLE ACTIVITY OF MPVF ENERGETIK LLC
Journal Title: Інфраструктура ринку - Year 2018, Vol 17, Issue
Abstract
In the article, the description of the sales activity of the enterprise is considered on the example of MPVF Energetik LLC. The role of marketing policy in ensuring stable business activity is outlined. The urgency of the problem of improving the system of distribution and sales of products is conditioned by the existence of a fierce competition, in which it is necessary to ensure that they gain and retain the dominant market share of the company, as well as gain advantages over competitors. The forms of sales of products must be developed in such a way that the market offer, on the one hand, meets the requirements of the products as much as possible, and on the other hand, advantageously differs from that offered by key competitors.
Authors and Affiliations
Yu. S. Sitnik, N. L. Kuzminskaya
Keywords
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- EP ID EP664041
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