The Social Media Business Model
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2017, Vol 73, Issue 2
Abstract
Over the last few years the web has fundamentally shifted towards user-driven technologies such as blogs, social networks and video-sharing platforms. Social media impact is being felt across the globe; leading social platforms like Facebook, MySpace, YouTube and now Twitter have moved into the mainstream. Wherever people are online they are actively engaged with a wide variety of social media platforms, from blogs to social networking to video sharing – if there is an internet connection, people are involved. The paper is intended to theoretically investigate and map social media concepts. Furthermore, a business model is defined and its categories and components are listed and briefly described. The main aim of the paper is to explore ways how to build a successful business using ICT and to introduce an entrepreneurial model for young aspiring entrepreneurs. More precisely it is focused on social media, especially blogs, as a major current trend in the online business world.
Authors and Affiliations
Dagmar Kokavcova
Keywords
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