The statistics: a pharmakon for the communication
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 1
Abstract
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
Authors and Affiliations
Maître de conférences Olivier NANNIPIERI| Université de Toulon FRANCE, Maître de conferences Isabelle MURATORE| Aix-Marseille Université FRANCE
Keywords
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