The system for assessing the economic efficiency of marketing of agricultural enterprises
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 4, Issue 4
Abstract
The article reveals the essence of the concept of “economic efficiency”, methodical approach to evaluating the effectiveness of marketing activity of agricultural enterprises. n terms of various features and components of the marketing system proposed economic evaluation of the effectiveness of marketing activity of agricultural enterprises. For each component of defined performance evaluation.
Authors and Affiliations
V. R. GUTSULYAK
Keywords
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