THE THEORETICAL ASPECTS OF INFLUENCE OF THE PRICING OF BANKING PRODUCTS AT RISK OF BANK FAILURE
Journal Title: Экономика и финансы - Year 2014, Vol 1, Issue 5
Abstract
This article is about the influence of the effectiveness of pricing policy of the bank at the risk of bank failure. The process components of pricing of the bank products are systematized. The dynamics of interest rates of loans and deposits of commercial banks in Ukraine was analyzed by the authors. The efficiency of the pricing policy of banks in Ukraine today's realities was analyzed. The modern pricing factors of banking products was defined
Authors and Affiliations
O. M. Ignatova, T. V. Starodubtseva
Keywords
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- EP ID EP218116
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