THE TOOLKIT FOR AN ENTERPRISE’S STRATEGIC POSITIONING
Journal Title: Причорноморські економічні студії - Year 2018, Vol 34, Issue
Abstract
The article is devoted to the question of the strategic positioning of the enterprise, the ability of which is an important component of the strategic platform of its development. The strategic position is a synthesis by nature, it combines the position of the product, brand and business as a whole. The typology of strategic positions of the enterprise, approaches to strategic positioning are generalized. The methodical principles for strategic positioning of an enterprises, which include positioning objects, positioning strategies, approaches to positioning, as well as offline and online tools, are suggested.
Authors and Affiliations
O. O. Romanenko, T. V. Oliinyk
Keywords
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