The use of Non-Traditional Methods of Promotion of Goods as a Method of Increasing the Level of Popularity of Russian Brands on the World Market
Journal Title: Экономика строительства и городского хозяйства - Year 2017, Vol 13, Issue 4
Abstract
The article examines the modern interpretation of the concept of «brand», analyzes the ratings of the most expensive global brands and the most expensive Russian brands in 2017, arranges the sources of media information on the level of trust. It is proposed to use non-traditional methods of promotion of goods to increase the level of popularity of Russian brands in the world market.
Authors and Affiliations
Maxim Kostenko, Elena Mova
Keywords
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