The Ways for Building Competitive Advantage of Buddhist Printing Press Business in Thailand
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 3
Abstract
The dissertation aimed to: 1) study the elements of sustainable competitive advantage of Buddhist printing press business in Thailand and 2) analyze the elements of sustainable competitive advantage. There has been a sustainable model with amount of empirical research. The quantitative research was selected to analyze data. The questionnaires were verified and studied on indices regarding IOC measurement, and general focused on the competitive advantage, and moreover the Alpha Cronbach was also used for the reliability of this research. Based on the research data collected among a sample of 400 participants from different medium and small enterprises of Buddhist printing press business in Thailand. A path analytical way affected the data and analyzing through the sustainable elements with AMOS. The results of this study found that the dynamic capability and innovative management affecting positive influence toward competitive advantage with statistically significant difference 0.001 whereas the business core competence was statistically significant difference at 0.001 toward the innovative management. The Structural Equation Modeling (SEM) was analyzed with AMOS. The results of index are accepted. To conclude, the average of index is consistent with the empirical data. The new findings from this research indicated that the core competence and the dynamic capabilities considered the most important factors toward the competitive advantages due to the direct and indirect impact factors when measured, those factors are accepted. Hence, the administrators have to take an interest the main factors to establish the policy in order to conduct it in practice in Buddhist printing press business in Thailand.
Authors and Affiliations
Natcha Insan, Chanidapha Deesukanan
Keywords
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