Theoretical and Methodological Aspect of Formation of an Effective Control System of Sales
Journal Title: Бізнес Інформ - Year 2012, Vol 12, Issue 0
Abstract
The main functions and classification signs of classical tools of matrix type in the presence of any organizational structure of management are analysed. Formation of a complex of administrative, organizational and technological functions of the trading company, distributions of the goods underlying to marketing strategy is opened. Solutions of the problems connected with typical mistakes of heads are offered. Main types of modern tools of implementation of effective management of sales - the scheme of the automated information support of processes of sales, classification of base of clients by absolute criteria, algorithm of actions for increase of sales volumes are defined.
Authors and Affiliations
Oksana Kulinich, Yelena Nikitina
Keywords
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