THEORETICAL AND METHODOLOGICAL PECULIARITIES OF THE DEVELOPMENT PROCESS OF DYNAMIC COMPETITIVE STRATEGIES FOR BAKERY ENTERPRISES
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2018, Vol 17, Issue 3
Abstract
In modern conditions, the role and importance of the study of the methodology of the formation and evaluation of a dynamic competitive strategy of bakery enterprises is increasing. The analysis of trends in the development of the Ukrainian bakery industry, factors of influence, causal relationships and the consequences of the changes that are taking place gives rise to a clear idea of its state of affairs, as well as to determine the priority directions of further development of the methodology of forming a competitive strategy. A leading role in shaping the strategic planning methodology is played by a system of methodological principles that defines qualitative parameters of strategic planning, as well as substantiates new scientific approaches and methods used in the formation of a dynamic competitive strategy. Today there is no single unambiguous approach to the definition of the methodology of the formation and evaluation of the effectiveness of dynamic competitive strategies of the bakery industry. Scientists express different views on the subject, methods and objectives of methodological research. The methodological feature of the formation of dynamic competitive strategies for the enterprises of the bakery industry is that this activity is largely experimental because of its specific nature, since the development of a dynamic competitive strategy is based on the data that can be obtained in conducting not just the study of any factors, but it is the study, that is, the acquisition of completely new knowledge about the internal and external environment of the organization. The strategist, before embarking on the creative formation of a dynamic competitive strategy, must obtain new scientific knowledge through special methods of economic research. Thus, scientific research in the formation of dynamic competitive strategies of the enterprises of the bakery industry in each cycle makes movement from the empirical base to the theory and from theory to practice. The completion of this cycle is simultaneously the beginning of a new cycle, which provides a continuous process of increasing the knowledge necessary for the formation of dynamic competitive strategies. The peculiarity of the formation of dynamic competitive strategies lies not only in the fact that this activity is largely due to its specificity, the experimental nature, but also that the scientific research in the formation of dynamic competitive strategies in each cycle makes the movement from the empirical basis to the theory and from theory to practice. Thus, the strategic process of baking plants cannot be considered without defining the strategy concept, as well as without analyzing the types of strategic processes. The key to the effectiveness of the strategic process is the interaction of internal and external environments, which in turn include operational and intelligence processes.
Authors and Affiliations
D. V. Zavertany
Keywords
Related Articles
- EP ID EP634016
- DOI 10.18524/2413-9998.2018.3(40).148389
- Views 91
- Downloads 0
Asymmetry and projecting the system of state economic security
The article is devoted to the substantiation of the necessity of impacting the effects of phenomenon of asymmetry in the development of theory and methodology of projecting the system of economic security of the state on...
APPLICATION OF CASE STUDY METHOD FOR INCREASING THE EFFICIENCY OF MANAGEMENT TRAINING
The development of active learning methods is the main trend in the training of managers. The case-study method can be considered the dominant technology for training people who are focused on practical work in the busin...
PREREQUISITES AND FACTORS OF DEVELOPMENT OF THE MARINE PORT INDUSTRY
The search for ways to develop seaports takes place in many aspects of macro politics and micro-economics. Administration in ports is realized through state plans, forecasts, tasks stemming from Ukraine’s obligations as...
IN HEALTHCARE SYSTEM
Hospital information systems are usually heterogeneous and autonomous. However, to improve the efficiency of the hospital sector, it has been proposed that integrated management systems should be applied in the healthcar...
ISSUES OF INNOVATIVE AND INTEGRATION REFORMATION OF INTELLECTUAL POTENTIAL IN UKRAINE
In modern conditions of innovative development of the world economy and globalization processes, those countries get the competitive advantages, which direct their efforts to the development of the fundamentally new qual...