Theoretical aspects of the Feasibility of Innovative Business Strategies
Journal Title: Современная экономика: проблемы, тенденции, перспективы (Sovremennaâ èkonomika: problemy, tendencii, perspektivy) - Year 2012, Vol 6, Issue 1
Abstract
In this paper substantiated methodological approaches to evaluating the effectiveness of innovative projects. In a market businesses need to take into account the orientation of the long-term goal. There is a problem of choice of innovative strategy as the direction of enterprise development. At each level of management (the national economy, region, enterprise) innovation strategy has its own characteristics.
Authors and Affiliations
Larisa Pugina
Keywords
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