THEORETICAL BASES OF FORMING AN ANTI-CRISIS STRATEGY OF ENTERPRISE’S DEVELOPMENT
Journal Title: Інтелект ХХІ - Year 2018, Vol 1, Issue
Abstract
The availability of specialized knowledge in the field of strategic anti-crisis management is not sufficient for making effective decisions. The article defines the essence of the anti-crisis strategy as an integral part of the anti-crisis management of the enterprise. The choice of strategies, which in many respects is the prerogative of managers, can prove to be the key to achieving the goals. And if the probability of making an error in choosing a functional strategy can be low, and the consequences are reversible and eliminated, then at the business level and when choosing a corporate strategy, it significantly increases in a time of shortage of resources and time. Author has studied the experience of using anti-crisis strategies, classified types of anti-crisis strategies for various characteristics. From a practical point of view, the classification of anti-crisis functional strategies of the enterprise is proposed, in fact, is the basis for a specific choice of managers within the organization's anti-crisis management process.
Authors and Affiliations
Ye. Morozov
Keywords
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- EP ID EP575031
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