Theoretical Provisions of the Management of Products Competitiveness
Journal Title: Бізнес Інформ - Year 2016, Vol 1, Issue
Abstract
The article is concerned with expounding theoretical provisions of the management of products competitiveness. In the course of analyzing definitions of the «products competitiveness» has been stipulated that all these concepts are rather systematically-descriptive, not taking into account dynamics of the indicator of competitiveness of production in the short term and possibility of control of competitiveness indicator, and the ability of a manufacturer to adapt its products to external conditions. Therefore the author has suggested its own definition of «products competitiveness», which differs due to consideration of the dynamic nature of the control object in the short term, allowing to substantiate the use of specific methods of modeling in the formation of marketing strategy. In addition, the publication analyzes classifications of factors of products competitiveness and proposes to expand the existing classification with addition of marketing and socio-cultural factors.
Authors and Affiliations
Inna Pasichnyk
Keywords
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