To the issue of accounting for advertising campaign to create brand
Journal Title: Економіка: реалії часу - Year 2015, Vol 2, Issue 18
Abstract
The advantages and disadvantages of the advertising campaign by the entity on its own and through third-party specialized companies for the purpose of brand creation have been investigated, recommendations on the selection of the method of conducting an advertising campaign for the create brand from the point of accounting have been provided.
Authors and Affiliations
Olena Biliachenko
Keywords
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