Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 06
Abstract
Though the pyramid model of corporate social responsibility, the paper classified tourism corporate social responsibility into economic responsibility, legal responsibility, ethical responsibility, charitable responsibility and environmental responsibility. With the COVID-19 epidemic as the background, based on 250 questionnaire data, the paper proposed a structural equation model that explore the impact mechanism of tourism corporate social responsibility on tourist purchase intention during the COVID-19 epidemic. The mediation effect of trust was examined in the model. And the question whether trust propensity plays a moderating role was answered.
Authors and Affiliations
LIQUN W. , PU Z.
Keywords
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- EP ID EP695072
- DOI https://doi.org/10.47191/jefms/v4-i6-01
- Views 143
- Downloads 0
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