Towards Determining the Level of Adoption of Business-ToConsumer Electronic Commerce (B2CEC) Among Merchants in Southwestern Nigeria
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
This Paper Determined The Level Of Adoption Of Business-To-Consumer Electronic Commerce (B2CEC) Among Adopting Merchants In Southwestern Nigeria. This Is With A View To Maximize The Adoption Rate Of The Technology In The Region. Survey Method Was Employed And Primary Data Were Obtained Through Questionnaire Administered Face-To-Face To Ten Purposively Selected B2CEC Merchants. The Questionnaire Elicited Information On The Level Of Adoption Of B2CEC By Considering Factors Such As Absorptive Capacity And Market E-Readiness Among Others. The Data Were Subjected To Relevant Descriptive Statistical Analysis. The Results Showed That, The Level Of Adoption Of B2CEC In Southwestern Nigeria Is Increasing Due To High Absorptive Capacity, And Also Confirmed The Lack Of Government EReadiness Which Had Resulted In Inadequate Infrastructure To Support And Improve B2CEC Adoption Among Merchants.
Authors and Affiliations
Adeyemo O. A. , Oyebisi T. O.
Keywords
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- EP ID EP411108
- DOI 10.9790/487X-2004087683.
- Views 75
- Downloads 0
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