Translating Science, Health and Technology: Reporters as Knowledge Transfer Intermediaries
Journal Title: Online Journal of Communication and Media Technologies - Year 2013, Vol 3, Issue 2
Abstract
Reporters link transfer of science/health/technology knowledge between researchers and mass media publics. Levels of reporter literacy in these areas impact their ability to effectively serve as intermediaries in the knowledge transfer process. Reporters’ orientation toward acquiring science/health/technology knowledge is important to their choices of education, training, and occupational experience. This study conceptualizes a way to measure such orientation, using descriptive data from an Internet survey of a random sample of reporters to construct an exploratory scale to measure science/health/technology orientation (SHTO). Survey respondents’ scores ranged from 4-83 (87 maximum, mean 33.6, SD 15.5). No central tendency was found. Further research and analysis is needed to validate scale construction.
Authors and Affiliations
Judith McIntosh White| University of New Mexico, USA
Keywords
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