Trust and Distrust Determinants of Mobile Banking Adoption in the Nigerian Banking Industry: A Study of First Bank Nigeria Limited
Journal Title: Asian Research Journal of Arts & Social Sciences - Year 2017, Vol 3, Issue 4
Abstract
This study ascertains the trust and distrust determinants of mobile banking adoption in the Nigeria banking industry by specifically assessing the effect of perceived benefit, ease of usage, risk and monetary cost on customers’ intention to adopt mobile banking. To achieve these objectives, Technology Acceptance Theory was employed using a descriptive survey research design. Using a purposive sampling technique, three hundred and forty five (345) customers were selected and questionnaires distributed accordingly. Out of 345 questionnaires distributed, 325 were fully completed while 20 questionnaires were not fully completed and as a result were discarded. The reliability of the responses were checked using the Alpha Cronbach’s test. Data were analysed using descriptive statistic, Likert scale, Pearson correlation and probit regression model. The result reveals that perceived benefit and ease of usage significantly influence and determine the behavioural intention of customers to adopt mobile banking. The finding also discloses that perceived risk and monetary cost does not deter customers from adopting mobile banking. In view of the findings, banks should vehemently and continually advance the benefits of mobile banking to customers by providing a user guide which will contain abundant details on the benefits of mobile banking, especially on the logistic/transport fee associated with accessing the banking hall for customers that are far from branch location. Banks should put in more effort to improve the ease of usage by negotiating and dialoguing with software producers to design mobile banking applications that specifically meet the need of customers.
Authors and Affiliations
Felicia Akujinma Anyanwu, Harrison Utum Ubi, Amalachukwu Chijindu Ananwude
Keywords
Related Articles
- EP ID EP338601
- DOI 10.9734/ARJASS/2017/30589
- Views 121
- Downloads 0
Color Realism: True or Not?
Color realism refers to that things are colored, or colors are real. Although the view goes in a minority opinion, Byrne & Hilbert defend it based on the physical properties of color and the peculiarly assumed hue-magnit...
Post 2006 Ethio-China Trade Relations: Challenges and Prospects
This article address post 2006 Ethio-China trade relations: Challenges and its prospects. The trade relation between the two countries has shown some improvement after 2006 due to the change of trade policies in Ethiopia...
Local Capacity Building and Partnership Development for Sustainable Water Resources Management in the Hadejia Jama’are Komadugu Yobe Basin - Lessons from the Activities of HJKYB Trust Fund, Damaturu, Yobe State
This paper examines the endemic and persistent water resources management problems facing the Hadejia Jama’are Komadugu Yobe Basin (HJKYB) and how the problems cripple livelihoods and sustainable water resources manageme...
The Impact of Umuada Group (The Powerful Daughters) in Umuorah-Umuohiri
The role of community development as well as conflict resolution is not one issue strictly reserved for men as some groups of women have in the past shown that these tasks can also be handled by women. One of such groups...
Satirizing the Nigerian Climate: Multimodal Discourse Analysis of Selected Political Cartoons from TELL Newsmagazine
The study identifies the multimodal discourse features of selected cartoons from TELL newsmagazine. It analyses the features of multimodal discourse in the cartoons, discusses the manners of their deployment in the carto...