TV advertisements and their reception by children at preschool age
Journal Title: Problemy Współczesnej Pedagogiki - Year 2016, Vol 2, Issue 1
Abstract
The article takes up the topic of the influence of TV, and TV advertisements in particular, on the course of the child’s upbringing and their development at preschool age. It presents a multifaceted analysis of civilizational, cultural and family factors in this context. The psychological and pedagogical importance of this issue has been particularly emphasized. In the light of the author’s own studies and research carried out by other authors, namely scholars in this field, it can be stated that the TV as a medium plays an important, culture-creating and moral role that shapes both the children’s lifestyles and their personality. The TV’s dominance in the child’s life interferes with natural emotional development processes and their correct socialization by means of ethics. Nowadays, media advertisements have become an integral part of the present-day upbringing culture, a sign of our times. Due to that situation, serious dilemmas that require diagnosis and new solutions with regard to the practise of upbringing and care have appeared. It has become necessary to look for a rational compromise between the dissemination of knowledge about the positive qualities of the TV and the negative influence of advertisements on the psychosocial, emotional and axiological entirety of children’s development at the early stage of their life. It has become particularly necessary to prepare parents for a rational and selective use of media in the complex reality of cohabitation, as well as to talk about the family’s role in the child’s upbringing, allowing it to become an independently and critically thinking person.
Authors and Affiliations
Yurii Pelekh, Klaudia Sorys
Keywords
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