‘T.V. Advertisements’ Are These Exploiting the Women
Journal Title: National Journal of Integrated Research in Medicine - Year 2012, Vol 3, Issue 1
Abstract
Introduction: The woman is being indecently depicted so extensively in advertisements, that she has become a commodity, a substitute of the product for which she advertises, rather than the featured product. Method: A 21 point questionnaire is put to medical and engineering students aged between 17- 20 years. A very strong public opinion is to be mobilized, especially from the younger generation, the forbearers of next generation, as they can only revolutionize this humiliating nexus between the business houses and the media. Result: The project here analyzes the thinking of the young community, present day torch bearers for creating a change in the society. The effort is being made, with the eclectic methodological approach and critical analysis using combination of questionnaire and content analysis, to bring depth to the understanding about the hype of women in advertising to the extent of exploitation. Conclusion: This reprehensible depiction of women lowers the body esteem and the self esteem and so the morale of female gender and furthermore leads to a general degradation of morality of the society leading to increased crimes against women. [Dharwal K et al NJIRM 2012; 3(1) : 119-124].
Authors and Affiliations
Dharwal Kumud, Dharwal Tikshan, Nanda Tapsi
Keywords
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