USE OF CORPORATE INFORMATION SYSTEMS TO IMPROVE PROJECT MANAGEMENT IN MARKETING
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Currently it actualized the need for implementation of corporate information systems, project management in business. The subject of analysis in this article – project management in marketing. Analysis of theoretical approaches to its solution, as well as empirical data on the organization of marketing activities of Russian companies showed that a significant role in this area played by information and communication technologies. The development of project management capabilities have a decisive influence of corporate information systems. In this regard, consideration of increasing the efficiency of project management in marketing will be done through the prism of the use of corporate information systems.
Authors and Affiliations
Olga Alexandrovna Kryzhanovskaya, Vladimir Aleksandrovich Plotnikov, Yuliya Vladimirovna Vertakova
Keywords
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